Located in Burlington County, the NJ Lenders Corp. Marlton Branch is proud to serve the New Jersey metropolitan community and beyond. Offering mortgage financing tools and competitive home loans, the members of the Marlton Branch office are committed to providing families with genuine service, reliable communication, and expert guidance.
Branch Manager George Kemble on Homeownership and the American Dream
Why did you enter the mortgage industry?
“The American Dream is homeownership,” George says. “To be part of this industry, for us, is an amazing gift.”
“When our clients are handed their keys at settlement, and that dream is realized- there is no better feeling than knowing you helped make that happen. And since no two buyers are exactly alike, we enjoy putting our experience to work to ensure the smoothest transaction possible.”
In your opinion, what is the most rewarding aspect of homeownership?
“Owning a home is the number one way to build wealth in this country,” George says. “When we rent, we pay someone else’s mortgage.”
“As educators in our clients’ financial future, building wealth begins with your first home but [it] doesn’t need to stop there.”
“We don’t just build clients for life, but rather a life for our clients.”
What would you consider to be the foundation of your business?
“Start with the basis of relationships in the simplest of forms - treat others as you would want to be treated,” says George. “Our buyers don’t purchase a home every day, and we need to remember that.”
“We take time to learn the goals of our clients. When people become future neighbors instead of a quota that someone needs to reach, the real stars of the mortgage industry stand out.”
Successfully Navigating Today’s Market
From a bird’s-eye view of the mortgage industry, what is something you wish you knew five years ago?
“In the blink of an eye, the real estate environment can change,” says George. “You need to work with a lender that has the ability to adapt to those changes quickly, and provide every product necessary to help our clients position themselves, especially in a seller’s market, to win against the odds.”
What advice do you have for first-time homebuyers in today’s market?
“The internet is an amazing tool, abundant with information and misinformation alike,” George says. “When trusting the single biggest purchase you may ever make in your life to anyone, remember that no one knows your market like a local lender.”
“Experienced local lenders work with some of the best realtors in the area, and after a consultation and pre-approval, we would be glad to connect our clients to amazing realtors that will help them with finding their new home.”
What is your advice for navigating the current market?
“Be patient yet persistent. Your future home is out there.”
“Our current climate is one that favors a seller, unfortunately,” George says. “A lack of inventory and many competing offers on homes coming onto the market are still putting buyers at a disadvantage.”
“Working with our NJ Lenders team, a buyer can learn how we can differentiate our clients from the rest,” says George. “Fully vetted pre-approvals- not pre-qualifications- with full reviews of our buyers’ income, credit and assets mean that our success rates in closing on-time are greatly higher than our competitors.”
Discover the Difference at NJ Lenders Corp.
What do you think sets you and our company apart from others?
“Our people make the difference,” George says. “As a New Jersey-based company, the bar is set very high when you decide to lend where you live.”
“The ability to use proprietary technology to streamline our clients’ experiences is just the start of how we separate ourselves. We offer hundreds of programs for first time buyers to seasoned investors, access to programs that open doors for self-employed borrowers, and the ability to partner with banks, credit unions, and private investors for purchase money at the very best rates,” says George. “But it all culminates with our people. We treat you like family, and want to be part of your homeownership experience for many years to come.”
NJ Lenders Corp. was voted one of the top places to work for the last five years. How does the support for our loan officers benefit borrowers?
“No matter the mortgage company, the loan officers and managers at the forefront of the business are only as good as the support staff behind the scenes,” George says.
“NJ Lenders has grown its family and culture to employ true professionals whose only mission is to provide the best experience possible for our clients, and then repeat it every day.”
“The fact that NJ Lenders was the #1 retail mortgage banker in NJ in 2021 is no accident,” says George. “It proves that when you lend where you live, your only focus is creating a memorable experience and securing the trust of our clients for generations to come.”