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You just had a successful open house with several prospective buyers. What steps should you take next to reel in these clients? Many real estate agents struggle with maintaining leads. Unfortunately, without consistent follow up, these leads may grow more and more distant until they are lost entirely. Recently, real estate agents have found retargeting to be very effective. Retargeting entails using creative ads and eye-catching copy to entice people back to your website after they already visited it. Of course, retargeting takes many different forms and can be accomplished  through various platforms. However, it is also easy to use it ineffectively. Fortunately, we have compiled a list of Dos and Don’ts for realtors and mortgage professionals to follow for a successful retargeting campaign. Read on to learn more. Do try an A/B test It is estimated that 70% of consumers convert to a website thanks to a successful retargeting campaign. With this said, it is important for real estate agents to test out a few campaigns and evaluate each one critically. Consider: which ones yield the best results? Which ones offer little benefit? What areas need improvement? To get a feel for the type of market you should focus on, also consider testing your ads to different types of groups, based on specific demographics and buying behavior. DON’T retarget on too many platforms Remember back in the old days of AOL when you used to have to click out of every pop-up ad just to get to the site you needed? Don’t remind your customers of the old dial-up days! It might seem beneficial to get your retargeting campaign out on every possible ...

First-time buyers in New Jersey typically have a lot of questions about earnest money deposits. How much earnest money should I provide, when making an offer on a home? Who do I give it to, and what happens to the money? This article addresses these and other questions about the earnest money process in New Jersey. What Is Earnest Money? Let’s start with a basic definition. In a real estate context, the term “earnest money” refers to money provided by a home buyer to show the seller they are serious about buying the property. In fact, if you look up the word “earnest” in a dictionary, you’ll see that it means “sincere” or “serious.” And that’s exactly the point of an earnest money deposit. The buyer is basically saying to the seller: “I’m serious about buying your house, and I’m not trying to waste anyone’s time.” This can make a big difference in an active real estate where there are multiple competing buyers. With all other things being equal, an offer that includes an earnest money deposit will probably be chosen over one that does not. How Much Should I Deposit? Another common question buyers ask is: How much earnest money should I pay when making an offer? What is the standard amount for an earnest money deposit in New Jersey? There aren’t any rules, laws or requirements that specify how much you should deposit. In fact, there’s no rule saying that you have to provide earnest money at all. It’s more of a custom, really. And the customary amount can vary depending on market conditions, location, and other factors. In ...

Are you still renting because you’re afraid you can’t afford to buy a home on your own? Do you hate throwing your money away towards rent each month when you know it’d be better to build equity in a home? A lot of renters feel this way, but some would be surprised to find out that they actually can make that leap into home ownership. And a lot of renters would say “that’s great, but how?” The answer is, roommates. Many people are now using roommates to help them fund their home. They purchase a home with extra bedrooms that they rent out to a roommate, or roommates, which then helps them pay off their mortgage and build equity for their future. It can even help you pay off your mortgage at a faster rate if the monthly rent exceeds your monthly mortgage payment. So, what are the steps? How do you get started? Here’s what you need to know… Find Out What You Can Afford And Get Pre Approved For A Mortgage First things first, you need to find out how much you can afford. It’s important to speak with a loan officer, so that they can crunch the numbers for you based on your financial information. This will give you a starting point and help you determine what price point you should be searching in when looking at homes.   Still Budget For Yourself First Although the idea is to have a roommate(s) help you afford a home, it’s still important to budget for a place like you’re living alone. Lenders don’t always consider potential roommates as a source of income when you apply for a mortgage, so your approval may be based solely on your current income. ...

When thinking of retiring and using real estate to help aid that retirement, many people believe their options are to pay off their house, or to even borrow against their home equity if they need money. However, an even better option is to invest in real estate in order to build your retirement income. If you purchase an investment property now, you can use the rental income to help pay the mortgage. Depending on how old you currently are, and what mortgage term you choose, it’s best to select one that would help you to pay the loan in full by the time you want to retire. If the mortgage is paid in full, you then have the choice of keeping the property and continuing to receive the net rental income, or you can sell your mortgage-free property and keep the earnings. Rather than try risky investments, or even house flipping, a rental income retirement strategy allows you a steady and secure income. You’re generating cash flow every month with the rent your tenants pay, and often your return on investment for rental income is in the 5-10% range, depending on the investment. There are also many other advantages for investing in real estate and using it towards your retirement income. When investing, it’s always smarter and safer to have a diverse portfolio. Instead of just relying on stocks, real estate is a great alternative source of income. Appreciation is also key in real estate investing, as long-term rental properties tend to appreciate over time. Also, if you plan on keeping the property long-term, rent prices have shown that they generally rise over time alongside inflation. You can also benefit from many tax advantages. Real estate ...

The Top 7 Benefits of a VA Loan

Nov 6
8:27
AM
Category | Blog
Are you a veteran or do you know someone that served that could potentially take advantage of a VA loan and its benefits? Monday, November 11th is Veterans Day, and not only would we like to thank our country’s veterans for their service, but we also want to remind them of the benefit they have to obtain a VA loan. If you’re not familiar with what a VA loan is, it’s a loan that’s governed by the U.S. Department of Veteran Affairs, and it’s there to help veterans, active-duty military personnel, and surviving spouses. The loan helps them to purchase a home at a more affordable cost, requires no down payment, no mortgage insurance, and has more flexible guidelines when it comes to qualifying. Want to know more about the advantages of obtaining this loan? Here are our top ten benefits of a VA loan… No Down Payment Required VA home loan does not require a down payment, whereas the majority of home loan programs do. The VA loan is a legitimate no-money-down opportunity that allows you to finance up to 100% of the purchase price. No Mortgage Insurance Required You are not required to pay mortgage insurance when you obtain a VA home loan. This is a great advantage as lenders require you pay mortgage insurance if your down payment is less than 20%. The fact that you don’t have to put any money down, or pay mortgage insurance, means you’re saving money upfront, as well as over time. Never a Prepayment Penalty A VA loan has no timeline or restrictions on when you choose to sell your home. You will never be hit with a prepayment penalty or early-exit fee regardless of ...

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